Privacy Policy

Last Updated On April 25, 2018

This privacy policy (this “Policy”) describes the practices of Sign Night and any affiliates (as that term is defined in the Alberta Business Corporations Act) (collectively “we”, “us”, “our”) with respect to our collection, use, storage and disclosure of personal information provided to us from users of our Website. This Policy forms an integral part of the Terms of Use Agreement, which is incorporated by reference. By accessing the www.rusticsignnight.ca website and domain name, features, content, or application services offered from time to time by Sign Night in connection therewith, or using any of our Services, You acknowledge that You accept the practices and policies outlined in this Privacy Policy. Any capitalized term used but not defined in this Policy will have the meaning defined in the Terms of Use Agreement.

All references to “Website” in this Policy refer to our website located at www.rusticsignnight.ca.

 

INTRODUCTION

We respect and uphold individual rights to privacy and the protection of personal information. We know how important it is to protect Your personal information and want to make every user experience safe and secure. In keeping with that goal, we have developed this Policy to explain our practices for the collection, use, and disclosure of Your personal information.

For the purposes of this Policy, “personal information” means information about an identifiable individual, including, for example, an individual’s e-mail address, birth date, first name, last name, home address, and photograph. We will only collect, use or disclose personal information in accordance with this Policy, or in accordance with laws applicable to the collection, use and disclosure of Your personal information by us (“Applicable Privacy Laws”).

 

COLLECTION AND USE OF PERSONAL INFORMATION

We collect two types of information through our Website: personal information and non-personal information. The types of information we collect depend on the nature of Your interaction with us.

Personal information

We may collect personal information such as:

  • Your contact information – for example, Your name and email address;
  • Your personal preferences – for example, language preferences, and marketing consent; and
  • Your Submissions – for example, photographs You upload, reviews You submit, and other information You provide to us.

Additionally, we collect payment card number, payment card expiry date, and/or banking information, and product/service preferences.  When You make payments through third-party service providers, such as Paypal or Groupon, we do not receive Your credit card information, but we may receive information about the transaction, such as the date and time it occurred as well as Your name.

Non-personal information

Non-personal information does not identify You as an individual. For example:

  • we may collect certain non-personal data when You visit our Website, such as the type of browser You are using or the referring URL;
  • we may collect and summarize customer information in a non-personal, aggregate format for statistical and research purposes. We may, for example, summarize our data to determine that a certain percentage of users are female, aged 25 to 28; or
  • we may collect statistics and customer profile data in a non-personal format to improve the Services.

You may choose not to provide us with Your personal information. However, if You make this choice we may not be able to provide You with the Services, or information that You requested. For example, we require Your email address when You register for an Event, which is necessary to send You an electronic ticket to the Event and confirm Your attendance.

 

USE OF PERSONAL INFORMATION

We may use Your personal information for a number of different business purposes, for example to:

  • provide customer support to assist You with Your questions or complaints;
  • process payment;
  • register You for an Event;
  • update You when required of any possible changes of the planned services at an Event;
  • conduct surveys in order to improve our services;
  • advise You of changes to our services, or new services that we may implement from time to time;
  • measure and improve the effectiveness of our Website or our marketing endeavours;
  • detect and protect against fraud and error;
  • track and analyze Your preferences to better understand Your service needs and eligibility; and
  • for other purposes as described in this Policy.

We limit the personal information we collect and use to that which is necessary to fulfill our business purposes. We will not collect, sell, distribute or use personal information for any other purposes without Your further consent, except to the extent as required by law or as authorized by applicable privacy laws.

Additionally, we may use Your personal information as described below.

Agents: We employ other companies and people to perform tasks on our behalf and need to share Your information with them to provide products or services to You. The only information that will be shared is Your name so that they can confirm You have purchased a ticket to an Event with Sign Night. Sign Night’s agents do not have any right to use personal information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of personal information for the above purposes.

Business Transfers: In these types of transactions, customer information is typically one of the business assets that is transferred. Moreover, if Sign Night, or substantially all of its assets were acquired, or in the unlikely event that Sign Night goes out of business or enters bankruptcy, customer information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Sign Night may continue to use Your personal information as set forth in this policy.

 

YOUR CONSENT

When You choose to provide us with Your personal information You consent to the use of Your personal information as identified in this Policy and as may be further identified at the time of collection.

Express Consent

Sometimes You will be asked to give Your express consent to our collection, use or disclosure of personal information – for example, by being asked to check a box to indicate Your consent to receive marketing communications.

Implied Consent

Other times, You may provide Your implied consent to our collection, use or disclosure of personal information when we can reasonably conclude that You have given consent by some action You have taken or an action You have decided not to take. Generally, this occurs where the purpose for the use of Your personal information would be reasonably apparent to You – for example, when You provide us with personal information through forms to populate an online request, when You provide us with photographs from an Event You attended, or when You post a review of our Service, You provide us with implied consent to publish that information for other users of the Website to view.

Withdrawing Your Consent

You may notify us at any time that You wish to withdraw or change Your consent to our use and disclosure of Your information. We will accommodate Your request subject to legal and contractual restrictions.

 

INFORMATION WE MAY COLLECT DIRECTLY FROM YOU

Listed here are some further examples of the ways that we collect personal information directly from You and how we use it.

Follow-Up and Surveys

From time to time, we may send You a follow-up letter to thank You for Your use of the Website or Service, or we may contact You to ensure that You are completely satisfied.

We may use contact information collected online to conduct occasional surveys and other customer research. These surveys are entirely voluntary and You may easily decline to participate.

Our Website

Some portions of our Website can be browsed anonymously. However, to engage in certain special features or functions of our Website, You may be asked to provide certain personal information, such as Your email address. We use this information to respond to Your inquiries and monitor functions of our Website that You choose to use.

Our Mobile Applications

If You use any mobile device to access our site and download any of our applications, we may collect device information (such as Your mobile device ID, model and manufacturer), operating system and version information, and IP address.

Suggestions

From time to time we will use some elements of Your personal information (such as Your prior attended Events) to generate and send You a list of future Events in which You may be interested.

 

INFORMATION WE COLLECT AUTOMATICALLY

In some cases, we automatically collect certain information.

Our Website

When using our Website, we may collect the Internet Protocol (IP) address of Your computer, the IP address of Your Internet Service Provider, the location associated with the IP address, the date and time You access our Website, the Internet address of the web site from which You linked directly to our Website, the operating system You are using, the Internet browser You are using, the sections of the Website You visit, the Website pages read and images viewed, and the content You download from the Website.

This information is used for Website and system administration purposes and to improve the Website.

Cookies

The Website uses “cookies”, a technology that installs a small amount of information on a Website user’s computer to permit the Website to recognize future visits using that computer. Cookies enhance the convenience and use of the Website. For example, the information provided through cookies is used to recognize You as a previous user of the Website, to offer personalized Web page content and information for Your use, and to otherwise facilitate Your Website experience. You may choose to decline cookies if Your browser permits, but doing so may affect Your use of the Website and Your ability to access certain features of the Website or engage in transactions through the Website.

Web Site Tracking Information

We may use web beacons or pixel tags to compile tracking information reports regarding Website user demographics, Website traffic patterns, and Website purchases. We may also utilize Google Analytics and its User ID function and/or Facebook Pixel in the collection, compilation and analysis of this tracking information, which allows us to track Your use of our Website across multiple devices. More information on Google Analytics may be found at http://www.google.com/analytics, as amended by Google from time to time. More information on Facebook Pixel may be found at https://www.facebook.com/business/learn/facebook-ads-pixel, as amended by Facebook from time to time. We may then provide these reports to advertisers and others. None of the tracking information in these reports can be connected to the identities or other personal information of individual users. For our own research purposes we may link tracking information with personal information voluntarily provided by Website users. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this Policy.

 

SUPPLEMENTING INFORMATION

From time to time we may supplement information You give us with information from other sources, such as information validating Your address or other available information You have provided us. This is to help us maintain the accuracy of the information we collect and to help us provide better service.

 

DISCLOSURE AND SHARING OF YOUR INFORMATION

We do not sell or license Your personal information to any other party. However, in the normal course of business we may share some of Your personal information with our affiliates and with third parties acting on our behalf or as permitted or required by applicable privacy laws.

Service Providers

We may use third party service providers (for example, web hosting providers, data management providers and/or payment processers) to manage one of more aspects of our business operations, including the processing or handing of personal information. When we do use an outside company, we use contractual or other appropriate means to ensure that Your personal information is used in a manner that is consistent with this Policy.

To provide increased availability of the Website, some of these operations may result in personal information collected by Sign Night being stored outside Canada and, as a result, such personal information stored outside of Canada may be accessible to law enforcement and regulatory authorities in accordance with applicable laws of countries outside Canada.

Information Shared Amongst Our Affiliates, Subsidiaries and Divisions

We may share personal information gathered on our Website with and amongst our corporate subsidiaries, affiliates or divisions for internal business purposes in accordance with this Policy. If we do, we will ensure that Your information continues to be used only in accordance with this Policy and Your expressed choices.

Legal Disclosure

We may disclose Your information as permitted or required by law. For example, we may be compelled to release information by a court of law or other person or entity with jurisdiction to compel production of such information. If we have reasonable grounds to believe information could be useful in the investigation of improper or unlawful activity, we may disclose information to law enforcement agencies or other appropriate investigative bodies.

 

SECURITY OF PERSONAL INFORMATION

The security of Your personal information is a high priority for us. We maintain appropriate safeguards and current security standards to protect Your personal information, whether recorded on paper or captured electronically, against unauthorized access, disclosure, or misuse. For example, electronic records are stored in secure, limited-access servers; we employ technological tools like firewalls and passwords; and we ensure our employees are trained on the importance of maintaining the security and confidentiality of personal information. Reasonably secure methods are used whenever we destroy personal information. For example, we currently use SSL encryption. However, no system can be completely secure. While Sign Night takes steps to secure Your information, we do not promise, and You should not expect, that Your personal information will always remain secure.

 

REQUESTS FOR ACCESS TO AND CORRECTION OF PERSONAL INFORMATION

Applicable Privacy Laws allow any individual the right to access and/or request the correction of errors or omissions in his or her personal information that is in our custody or under our control. Our Privacy Officer will assist the individual with the access request. This includes: identification of personal information under our custody or control; and information about how personal information under our control may be or has been used by us.

We will respond to requests within the time allowed by applicable privacy laws and will make every effort to respond as accurately and completely as possible. Any corrections made to personal information will be promptly sent to any organization it was disclosed to.

In certain exceptional circumstances, we may not be able to provide access to certain personal information it holds about an individual. For security purposes, not all personal information is accessible and amendable by the Privacy Officer. If access or corrections cannot be provided, we will notify the individual making the request within 30 days, in writing, of the reasons for the refusal.

 

REMOVAL OF YOUR INFORMATION

We keep Your information only as long as we need it for legitimate business purposes and to meet any legal requirements. Personal information used to make a decision that directly affects an individual will be kept for at least one year after such a decision. We have retention standards that meet these parameters.

 

CONCERNS OR QUESTIONS REGARDING OUR COMPLIANCE

Questions or concerns regarding our compliance with this Policy may be directed to the Privacy Officer, Carleyne Sianchuk at carleyne@rusticsignnight.ca.

Copyright Modernization Act Notice

If You believe that Your copyrighted work has been copied in a way that constitutes copyright infringement, or any material or content distributed by Sign Night constitutes copyright infringement, and is accessible on this Website, please notify Sign Night at info@rusticsignnight.ca.

You must provide the following information in writing:

  • Identification of the copyrighted work that You claim is being infringed and an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright interest;
  • Identification of the material that is claimed to be infringing and where it is located on the Site;
  • Information reasonably sufficient to permit Sign Night to contact You, such as Your name, address, telephone number, and e-mail address;
  • A written statement by You that You have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law;
  • The date and time of the allegedly infringing activity; and
  • A statement by You, made under penalty of perjury, that the above information in Your notice is accurate and that You are the copyright owner or authorized to act on the copyright owner’s behalf.